Corporate Sponsorship

A GLOBAL AUDIENCE OF OVER 800 MILLION

Sponsoring a team in the Talisker Whisky Atlantic Challenge extends far beyond brand visibility. It is a unique opportunity to become part of something extraordinary. Partners range from specialist equipment providers to global automobile brands, from local businesses to multinational corporations.

The global PR for the Talisker Whisky Atlantic Challenge is growing every year through a wide variety of media channels and, as the statistics below (from the 2019/20 race) show, brand exposure opportunities have never been higher. Being the only Scottish crew in an international fleet, we are aiming to make a significant impact in the National media as we get closer to the race.

TV

60+ Broadcasts
42.5M total viewers

PRINT

732 pieces of coverage
884M people reached

DIGITAL

3,600+ posts
150M people reached

18M total reach
26K page likes
588K live video views

42K total post likes
20.2% post engagement

5K Impressions/day
45K Engagements

2M lifetime views
6.9M estimated mins watched

Race Website

A one-stop-shop for everything about the race including information and links for all crews

1.5M page views
Over 19K unique monthly visitors

RaceTracker

The most popular way for fans to follow the race. Boat positions are updated every 4 hours

2M+ Page views
60% increase since 2017/18 race

*All figures from Talisker Whisky Atlantic Challenge 2019/20 Race Report

SPONSOR PACKAGES

From buying one of our race oars, entering your employees in our “Race Us” event or getting your branding professionally wrapped onto the boat itself, we have a wide variety of rewards on offer in return for sponsorship.

We have developed 7 reward packages based on your contribution which we’ve outlined below, but we’re equally happy to create a bespoke package for you that best suits your business. For more information or to discuss becoming one of our sponsors please get in touch

CLICK TO DOWNLOAD SPONSORSHIP PACKAGES PDF (11MB)