Corporate Sponsorship

A GLOBAL AUDIENCE OF OVER 800 MILLION

Sponsoring a team in the Talisker Whisky Atlantic Challenge extends far beyond brand visibility. It is a unique opportunity to become part of something extraordinary. Partners range from specialist equipment providers to global automobile brands, from local businesses to multinational corporations.

The global PR for the Talisker Whisky Atlantic Challenge is growing every year through a wide variety of media channels and, as the statistics below (from the 2019/20 race) show, brand exposure opportunities have never been higher. Being the only Scottish crew in an international fleet, we are aiming to make a significant impact in the National media as we get closer to the race.

TV

60+ Broadcasts
42.5M total viewers

PRINT

732 pieces of coverage
884M people reached

DIGITAL

3,600+ posts
150M people reached

18M total reach
26K page likes
588K live video views

42K total post likes
20.2% post engagement

5K Impressions/day
45K Engagements

2M lifetime views
6.9M estimated mins watched

Race Website

A one-stop-shop for everything about the race including information and links for all crews

1.5M page views
Over 19K unique monthly visitors

RaceTracker

The most popular way for fans to follow the race. Boat positions are updated every 4 hours

2M+ Page views
60% increase since 2017/18 race

*All figures from Talisker Whisky Atlantic Challenge 2019/20 Race Report


SPONSOR PACKAGES

From buying one of our race oars, entering your employees in our “Race Us” event or getting your branding professionally wrapped onto the boat itself, we have a wide variety of rewards on offer in return for sponsorship.

We have developed 7 reward packages based on your contribution which we’ve outlined below, but we’re equally happy to create a bespoke package for you that best suits your business. For more information or to discuss becoming one of our sponsors please get in touch

CLICK TO DOWNLOAD SPONSORSHIP PACKAGES PDF (11MB)

PLATINUM
POA

EXCLUSIVE MAIN SPONSOR

  • NAME THE BOAT
  • Company rowing experience
  • Company talk/PR event before the race
  • Company talk/PR event after the race
  • Oar with company logo to keep after completion of the event
  • Company video message from 5IAR crew at start, middle and finish of race
  • Company entry into
    Race Us’ event
  • Invitation to appear on our podcast
  • Full aft cabin wrap
  • Logo above bow hatch
  • Logo on crew polo – chest
  • Logo on 5IAR website
  • Intro on 5IAR social media
  • Access to race photography
GOLD
£25,000

EXCLUSIVE : Only 1 Available

  • Company talk/PR event before the race
  • Company talk/PR event after the race
  • Company entry into
    Race Us’ event
  • Company video message from 5IAR crew at start, middle and finish of race
  • Logo on forward cabin above Talisker branding
  • Logo on crew polo – sleeve
  • Logo on 5IAR website
  • Intro on 5IAR social media
  • Access to race photography
SILVER
£15,000
  • Company talk/PR event after race
  • Company entry into
    Race Us’ event
  • Large logo on hull
  • Logo on 5IAR website
  • Logo on 5IAR social media
  • Access to race photography
BRONZE
£5,000
  • Medium logo on hull
  • Logo on 5IAR website
  • Logo on 5IAR social media
  • Access to race photography
BOSUN (£1/mile)
£3,000
  • Small logo on hull
  • Logo on 5IAR website
  • Logo on 5IAR social media
  • Access to race photography
OAR
£2,500

EXCLUSIVE : Only 7 Available

  • Logo on blade and loom
  • Logo on 5IAR website
  • Logo on 5IAR social media
  • Access to race photography
  • Ownership of oar on return
    *oar may be damaged or lost at sea
STOWAWAY
£250
  • Name or company logo inside the boat
  • Name or company logo on website